MSV: Lead generation campaign on LinkedIn and Facebook

MSV Consultancy is a relatively young IT services provider. In 2 months we:
- put them on the radar of thousands of local businesses
- gained coverage in major local and regional press
- secured a regular spot in the local newspaper column
- wrote, submitted and won a major IT industry award
- produced 5 videos and 5 press releases, a E-Guide
- boosted their social media with increases of up to 300% impressions, over 1700 mentions, and increase in followers of between 50 and 1145%
A lead generation campaign targeted at their defined audience with lead magnets and lead nurture process is achieving:
– LinkedIn:
- 13,200 reach
- 98 hits to landing pages
- Click through rate up to 0.98%
- £5.67 CPC
-Facebook:
- 75470 reach
- 352 hits to landing pages
- Click through rate up to 0.82%
- £1.11 CPC
The successful April/May lead generation campaigns boosted LinkedIn, Facebook and Twitter engagement by 40%, 139% and 419% respectively and is on target to achieve up to 15 leads a month.