Hoppecke : LinkedIn lead generation campaign for recruitment drive – 8 days

  • Cost per click (CPC) of £1.11 achieved 52 quality applications, 758 views, a CPC of 63 pence for a cost of 9 GBP per application.
  • 5,263 impressions, 183 clicks, 39 engagements, 21 leads (form completed with email)
  • Giving an overall cost per lead of £3.98
  • The increase in reach was at least seven-fold plus the campaign more than tripled engagement rates and generated a 6 per cent increase in new followers.

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