Cooper ABP Ports Campaign : 5-month PR and content marketing case study

  • Mix of evergreen and time specific content resulted in over 100 brand mentions from 58 key trade and industry publications across 5 specific campaigns and over 2.8 million opportunities to see in the likes of the Liverpool Echo, KLFM, Made in Liverpool TV, BBC Radio Merseyside and MSN
  • Over 15,000 view of 6 videos
  • Press event attracting the Mayor of Liverpool and TV and radio coverage
  • Nearly 300,000 reach and over 6,500 engagements on social media

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