Over the last decade there has been a big shift in internet technology with a major rise of video content. From commercially produced material to the explosion of self-filmed and edited content via smartphone – video is everywhere! According to HubSpot 87% of businesses have and are continuing to use video as a marketing tool (and think it is giving them good ROI) with 74% who don’t currently use it, say they plan to in 2018. However, the level of competition and noise has increased in the past year. The pressure to create great video content – not just any old video content – is greater than ever as we move into 2019.
Video creates a unique emotional connection, offering an immediacy that can translate emotionally unlike any other channel. This is great for gaining awareness and recall in your viewers and making sure your brand is memorable. The storytelling/narrative capabilities of video help to build relationship and trust with your brand, and guarantee that you get more engagement in social media or social advertising.
St Chads Church
The nature of video means that it often has the biggest impact on your viewer’s emotions. When people are emotionally engaged they are more likely to remember and recall your brand
Hoppecke – VivaRail
Hoppecke’s with VivaRail is developing technologically advanced trains for the UK market, bringing emission-free rail travel to passengers across the country. It’s a powerful story. With a bit of coaching and encouragement, even the most inexperienced client can tell a great story about you to camera. What better way to build belief in your audience
Building the World’s Largest Crane
When you literally have a big story to tell, video can often be the only way to do it justice.
Good accounting helps local barber stay a cut above
Egertons Barbers, is a client of Howards Chartered Certified Accountants. It has doubled in size and is launching a new mobile events business to keep revellers well-groomed at festivals around the country. For less than £600 this video went out as a multimedia release and got them exclusive coverage in key regional press.