Video creates a unique emotional connection, offering an immediacy that can translate emotionally unlike any other channel. This is great for gaining awareness and recall in your viewers and making sure your brand is memorable. The storytelling/narrative capabilities of video help to build relationship and trust with your brand, and guarantee that you get more engagement in social media or social advertising. Animated video in particular can be a fabulous way to get across complex or dry/boring concepts in an engaging way.
Microsoft Teams – true collaboration
A short explainer video that a client wanted to do as part of an integrated campaign to encourage people to move to cloud computing
Prior to the launch of their new product, Hoppecke wanted to raise awareness and educated viewers about the potential for battery-powered trains in the UK market
Making potentially dry topics sound interesting
In the year running up to Making Tax Digital, Howards wanted to raise awareness and ensure that this topic was firmly on viewers agendas