that get you business
We design and deploy best-in-class content marketing and digital PR strategies
that get you leads, awareness, engagement and search rankings.
Our clients want results
Our strategies are driven by your goals. We align our talents to
implement strategies that will achieve your objectives.
We spend time mingling with you and your audience in clever and cost-effective ways to develop content that engages your audience in conversations that get conversions.
We have the reputation as amongst the best public relations consultants in the industry with journalists and can get your stories in front of hundreds of thousands. The credibility of getting published and the backlinks generated will boost your reputation and your search rankings.
We combine expertise in direct marketing, social selling, psychology, analytical skills and the technical know-how of apps and APIs that automate your lead generation through conversations created through content marketing. Our experience will help you minimise the cost of lead generation.
Our work speaks for itself
See how our content-based services can help get you more leads and awareness than you thought possible for less cost
Howards : 12-month digital PR and content marketing
- Nearly 100 pieces of coverage in print, online magazines and newspapers with half a million reach
- A mix of social media activity and campaigns, creating 3,000 engagements and 262,000 impressions – an average of 10% engagement level (at least 300 per cent higher than average)
- Between 82 per cent and 100 per cent increase in social media followers
- Search rankings – 3rd on Google’s first page for local search, 4th on Google’s first page
MSV: Lead generation campaignMSV Consultancy is a relatively young IT services provider. In 2 months we:
- put them on the radar of thousands of local businesses by gaining coverage in major local and regional press, secured a regular spot in the local newspaper column
- wrote, submitted and won a major IT industry award and produced 5 videos and 5 press releases, a E-Guide
- boosted their social media with increases of up to 300% impressions, over 1700 mentions, and increase in followers of between 50 and 1145%
- A lead generation campaign targeted at their defined audience with lead magnets and lead nurture process is achieving nearly 90K reach, over 450 hits to landing pages, click-through rates of nearly 1 per cent for a monthly budget of £500
Cooper ABP Ports Campaign : 5-month PR and content marketing case study
- Mix of evergreen and time specific content resulted in over 100 brand mentions from 58 key trade and industry publications across 5 specific campaigns and over 2.8 million opportunities to see in the likes of the Liverpool Echo, KLFM, Made in Liverpool TV, BBC Radio Merseyside and MSN
- Over 15,000 view of 6 videos
- Press event attracting the Mayor of Liverpool and TV and radio coverage
- Nearly 300,000 reach and over 6,500 engagements on social media
Business Leaders recommend us
Successful industry professionals speak highly of our approach and how it has brought them success
Jason Howlett, Managing
Director UK & Ireland at
Sue is excellent at encouraging the team to think differently. Sue creates innovative, straightforward and cost-effective solutions that have a huge return on investment. Taking time to understand the business and very active in coming up with new ideas to promote the brand, products and solutions. I would definitely use Sue and her team again in the future
Matt Bailey, Managing Director at Howards Chartered Certified Accountants
Sue has established herself as being a great Public Relations and Social Media expert with customers that are Blue chip and also small SMEs like Howards, who Sue and her team also look after. If you look at our LinkedIn, Twitter, Facebook, YouTube and website you will see the quality and quantity of material on these sites. Accountants generally, are not Marketers or Public Relations experts. Thank goodness we have Sue.
Jon Bailey, Managing Director
at Hoppecke Industrial
Changeworks is my sigh of relief. It’s rare to find an agency you can trust to create high-quality content while staying focused on your unique business and achieving the desired results on smaller budgets. Changeworks has been a consistently great partner over the years. Their work is intelligent, focused, and creative and has delivered fabulous reach for our campaigns, getting us top editorial placements that simply couldn’t be achieved with traditional efforts alone.”
Tim Killick, Director,
Changeworks is a great partner as they are incredibly focused on getting the results we want. Their content marketing and digital PR has achieved incredible reach for our campaigns. Their lead generation work through Facebook and LinkedIn advertising is smart, creative and focused and Sue and her team are flexible in fitting in with our budgets.
Industry brands trust us
We are intent on delivering results, so we carefully choose our clients to ensure mutual success. We work with small and mid-sized
businesses mainly in the Midlands but also further afield when needed.