To communicate effectively today means integrating 'new' media with traditional media. Tapping into the power of the interrelationships between new and old will significantly increase your opportunity to get your messages across and generate positive coverage. Below are just some of the services that we offer to help you work different media to your advantage.

Incorporating video and audio into communication strategies and programmes to exploit opportunities in new broadcast environments, including:

• How to use podcasts / videocasts
• Creating digital content
• Turning written news stories into dynamic content that can be used online and offline, including audio and video elements for web-based broadcasters

Integrating search marketing and PR, including:

• Creating PR programmes that increase natural search rankings
• Linking highest-ranking search terms with PR messages to increase keyword or brand awareness

Using 'new' media, such as social networking, information sharing and review sites, blogs and forums, as part of the communications mix, including:

• Creating, exploiting and moderating user generated content (UGC) sites
• Peer-to-peer and word-of-mouth PR