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Chartered Institute of Public Relations, CIPR, the professional body of the PR industry
The Chartered Institute of Marketing
Public Relations

Public Relations and Marketing Communications

There is an important connection between business success and good communication. The most successful businesses are great at communicating.

Changeworks Communications has many years of experience in helping companies to devise and implement PR and communication campaigns that are taken up by the media and generate in interest and desire for your products and services.

We specialise in integrating new media, working with online and social media channels to generate web based coverage. Online public relations has the potential for tremendous reach and impact and it can significantly boost your search engine rankings.

We provide the following services as standard:

  • Establishing and communicating identity and mission
  • Creating an online press and media centre for your organisation/brand
  • Development of key messages
  • Web 2.0 communication and social media
  • Communications Audits
  • Change management
  • Crisis Management
  • Copywriting
  • Newsletters
  • Video and Podcasts
  • Photography
  • Communications Training
  • Business Coaching for Improved Communication

The communications road map is constantly changing. Organisations are affected by internal changes in products and technologies as well as external conditions such as social and legislative changes. We work closely with you to understand all your issues, challenges and opportunities, supporting you through times of change and crisis. We work at board level on strategic issues and make sure that your corporate messages are in tune with the marketplace.

We will design and implement effective media relations programmes that get you in the news. The broadcast, print and online media are powerful forces in influencing your customers, suppliers, competitors and even your employees. We spend time understanding your media, building strong relationships with them and adding value to their readership. The media is a powerful vehicle to build your corporate and brand reputation thereby generating confidence in your organisation and sales leads for your products and services.

Our services range from strategic public programmes with change management services to ad hoc projects focused on media and press relations, perhaps for a specific product launch or corporate story.

Our media relations services cover:

  • News stories
  • Podcasts, videocasts and RSS feeds for your news
  • Editorial reviews
  • Case histories and applications
  • Exclusive articles and features
  • Creative campaigns and concepts for the media
  • Press conferences and receptions
  • Press visits and interviews
  • Company profiles

Measurement and Evaluation

Public relations achieves a high return on investment. For every £1 you spend with us, you can achieve up to £9.50 of press coverage. We make your budget work unbelievably hard so that not a single penny is wasted. And to prove its value we define and agree measurable objectives for every campaign. We use several techniques:

  • Advertising Equivalent Value – the cost of achieving the same volume if it was paid for.
  • Opportunities to See – to measure the reach of your messages.
  • Message Focus – including tone, origin, key messages.
  • Sales Lead Analysis – these can even be tracked through to conversion.
  • Perceptual Awareness Research – measuring customers and other target audiences shifts of awareness over time.