Internal marketing is more than building the internal brand it is a powerful tool
to help change behaviour. By encouraging employees to have a clear vision for the
future and take ownership of organisational values, new attitudes and behaviours
will be reinforced that will achieve long lasting cultural change.
Our approach places behavioural change before all else. We use effective behavioural
change techniques drawn from Viral Change (TM), neuro-linguistic programming,
somatic intelligence and cognitive behavioural science. Time again, these techniques
bring about behavioural change faster, more effectively, in a more inclusive way
that wins the hearts and minds of people. It is certainly long lasting.
Internal communication programmes will support this by helping to build a community
of people who are on the same page, motivated to move in the same direction and
who have a great sense of being connected together in a worthwhile enterprise.
We take a
multi channel approach to internal communication and champion a grass
roots level approach by encouraging employees to get directly involved.
This brings measurable bottom line benefits: the cultural change that is achieved
will see your organisation move to new ways of being and doing and your employees
will be more engaged and less stressed in the process. Engaged employees lead to
customer loyalty. For example, Sears, Canada found that for every 5% increase in
employee loyalty, they saw a 1% increase in customer loyalty and a 3.4%
increase in EBIT.
We work closely with you to put together programmes to help you effect change.
we meet with you to discuss and fully understand your situation
from the business needs analysis we compile a communications needs analysis
we ascertain your objectives, key messages and segment these according to your target audience
we put together a strategy proposal that includes recommendations on the right channels, content and campaigns
we challenge you to look closely at what you stand for and we help you translate
values into a set of desired behaviours and customer experiences
we devise channel strategies that are integrated across multiple media for
design the look and feel of all communications to align with your objectives
and your own branding
organise and deliver face to face
training and facilitation
sessions as well as events such as conferences and roadshows to
deliver the messages
create bespoke coaching programmes
for your managers to ensure they become part of the
AND AFTER THAT?
During this process we will coach and mentor your people - whether this is your own
communications team or other managers – so that they learn the skills necessary
for good communication during change management and your organisation becomes a
learning organisation ... and we are no longer needed.