Communication is often about change. When you communicate to change perceptions, you
are changing attitude and ultimately behaviour. Sometimes good communication
on its own is not enough to bring about effective change. At Changeworks we
use a select set of innovative and unique techniques to bring about sustainable
and cost–effective change:
Viral Change (TM) — pioneered by Leandro Herrero,
is an innovative and highly effective approach to managing change in
organisations. Essentially, a small set of non negotiable behaviours
are defined and a process to encourage and spread these behaviours is
adopted. These behaviours are imitated, endorsed by a small network of
people, and this spreads new ways of doing things, quickly and
effectively. Its strength lies in peer to peer networks, supported
by dialogue and conversation, to create sustainable cultural changes
and spread an internal infection of success. Viral Change is closer
to infection of ideas or behaviours than to the traditional rational
appeal and cascaded down initiatives of change.
The Embodied Brand (TM) — developed by Changeworks to help your people become
your brand authentically, with integrity and in their own unique way.
The DICE process of Discover, Imagine, Create and Embody takes them on a
journey that is both invigorating and inspiring.
Built into these processes are the latest techniques and research in learning
and behavioural change. We use deep metaphors and modeling techniques as well
as storytelling and viral communication to spread change rapidly throughout